Heatherton is at St Florence, near Tenby, and it works on a different model from every other family attraction in Pembrokeshire.
There is no admission charge for the activities. You go in, you buy tickets or a wristband, and you pay for what you use. Families who want to do three things pay for three things.
That structure is what visitors like most about it, and it is worth understanding before you arrive, because it changes how you plan the day.
Karting — several tracks including a serious adult one and junior versions.
Archery and crossbows.
Laser combat in an outdoor arena.
Pistol shooting and rifle range.
Bumper boats, water walkers and aqua zorbing.
Golf — a driving range, pitch and putt and adventure golf.
Bowling.
Trampolines, climbing and a high ropes course.
The Dragon Slide — a big drop slide.
The Powerfan, which drops you off a tower on a braked line.
Astroglide, go-karts for the young, and a soft play barn.
Farm animals and a small petting area.
Two things come up repeatedly and are worth passing on.
Some activities are much better value than others. The Dragon Slide and the Powerfan are genuinely exciting and are over in seconds, and they cost a lot of tickets for the duration. Karting, laser combat and the golf give considerably longer for the money. Buy a wristband if you plan to do a lot; buy tickets and choose carefully if you do not.
The food in the main café is the weak point. It draws more criticism than anything else on the site. Bring a picnic — there are picnic areas — or plan to eat in Tenby afterwards.
Wide age range. Heatherton handles a family with a five-year-old and a fifteen-year-old better than almost anything else in the region, because they can do genuinely different things on the same site.
Adults too. The karting, shooting and high ropes are set up for adults, and groups of grown-ups use it. Visitors report bringing three generations and everyone finding something.
Short waits. Even when busy, queues are reported as minimal — fifteen minutes at worst. For a pay-per-activity site that matters enormously.
Staff are consistently described as plentiful and friendly.
Entry is normally free or nominal; activities are paid by ticket or wristband. Check current pricing online before you go and decide which structure suits.
Time: a full day, or a half-day if you are ticket-buying.
Parking: free on site.
Facilities: picnic areas, a shop and toilets, plus a café that reviewers rate below everything else here.
Access: a big, flat site to walk around, though each activity sets its own limits on who can take part.
Weather: mostly outdoors with some indoor activities and soft play. It is better in dry weather.
Season: open through the main season with reduced operation outside it; check before travelling.
St Florence, off the B4318 near Tenby, about ten minutes from Tenby by road and signposted.
The Dinosaur Park is five minutes away and is the better option for under-fives.
Folly Farm is fifteen minutes north.
Tenby is ten minutes east.
Entry is free or nominal — you pay for individual activities by ticket or by wristband.
Karting, laser combat and the golf give longer for the money. The Dragon Slide and Powerfan are exciting but very short for the ticket cost.
No — waits are consistently reported as fifteen minutes at most, even when busy.
It is the site’s most criticised feature. Take a picnic or eat in Tenby.
A very wide range — from about four to adults, which is its main strength.